Influencers’ love of Snapchat fading in favor of Instagram and beyond

Working with content creators and social media users with large followings is continuing to be a popular part of PR and marketing pros’ campaigns, but Snapchat might soon lose out.

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Social media influencers are ditching Snapchat for other platforms.

Content creator Shaun “Shonduras” McBride, who has roughly 1.5 million followers on Snapchat, recently told AdAdge that he’s growing tired of the app not supporting him and other content creators. Instead, he’s moving to other platforms, such as Instagram and YouTube.

“I am now at a point where I am so far beyond Snapchat that I don’t really care,” McBride told AdAdge.

@Snapchat … i will forever love you but you will forever suck

— Shonduras (@Shonduras) December 11, 2018

McBride is one of many social media influencers who are leaving Snapchat in favor of other platforms and apps—though the platform also says it’s “committed” to its influencers.

AdAge reported:

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