Marketers must be willing—and able—to adapt and grow in their profession.
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Lines continue to blur between marketing, PR and social media management. The content landscape remains crowded and technology is developing at a breakneck pace.
More than ever, “brand manager” is an all-encompassing job title that includes tasks such as social media management, tracking data, crafting engaging content and driving conversions.
- Content marketing is a crucial skill for marketers, but while 86 percent say they use it in their strategy, only 36 percent say their expertise is “sophisticated” or “mature.”
- Social media marketing is another area of expertise to develop, as 70 percent of Gen Z purchases their products or services on these digital platforms.
- Tracking user experience and the customer journey is essential for boosting sales and building customer loyalty.
Consider the full infographic below for additional techniques to add to your marketing repertoire.