Infographic: 44 words and phrases that are killing your message

It is crucial to be concise when crafting content. Tighten your copy by saying ‘goodbye’ to these overused and unnecessary expressions.

For good writing, less is often more.

Disposable comments and trivial remarks make reading more difficult for your audience and muddy the meaning of your message—and your job is to make less work for the reader, not more.

If the meaning is clear without the word or phrase, ditch it. Also, labelling something as “amazing,” “awesome” or “great” often triggers the reader to think that it is anything but.

An infographic from shares more overused expressions you should cut from your copy.

They include:

  • “As to whether”: Simply using the term “whether” is just fine.
  • “Honestly”: Are you not being honest at other times?
  • “Literally”: Are you sure you’re not using the term figuratively?
  • “Considered to be”: Ditch the “to be,” unless it’s essential who is considering.

The full infographic below shares more words and phrases to eliminate to keep your copy clean and your message clear.


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