Infographic: 5 essentials of a killer story

How can brand managers adopt the prime elements of storytelling to craft a narrative that will captivate audiences? This graphic lays them out.

Anatomy of a meaningful marketing story infographic

What belongs in your brand story?

The essential elements of storytelling should be present in any message you plan to share about your organization. It should have a protagonist overcoming an obstacle. There should be highs and lows.

You don’t have a story if nothing changes from the beginning to the end.

This infographic from Copyblogger shares the key elements that must appear in any story for it to satisfy and captivate an audience.

The list includes:

  • A hero. Who or what is the story about?
  • Conflict. This is about the obstacle you are trying to overcome. What are the challenges that you are solving?
  • A moral. A good brand story should help the reader know what to do next.

See the full infographic for ways that classic storytelling can help make your brand narrative more engaging for your target audience.


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