Infographics Infographic: 5 essentials of a killer story How can brand managers adopt the prime elements of storytelling to craft a narrative that will captivate audiences? This graphic lays them out. By Ted Kitterman@tedkitkatMarch 17, 2020 SHARE What belongs in your brand story?The essential elements of storytelling should be present in any message you plan to share about your organization. It should have a protagonist overcoming an obstacle. There should be highs and lows. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.