Infographic: 5 steps for defining your perfect audience

The first step of any successful communications campaign is knowing whom you are trying to reach. Consider these insights as you pinpoint the target of your messaging.

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What does your ideal audience member look like?

Any level of communication requires an audience, someone on the receiving end. Savvy PR pros know that messages should be tailored to these end users, making it easy for them to understand and then act upon the information they receive.

With new technology, it’s easier than ever to discover just how to reach the precise segment of people who will most benefit from your products or services. This is important, because it can cost up to six times more to acquire a new customer than to retain an old one.

So, how can PR pros discover who belongs in their audience—and therefore should be courted directly?

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