What does your ideal audience member look like?
Any level of communication requires an audience, someone on the receiving end. Savvy PR pros know that messages should be tailored to these end users, making it easy for them to understand and then act upon the information they receive.
With new technology, it’s easier than ever to discover just how to reach the precise segment of people who will most benefit from your products or services. This is important, because it can cost up to six times more to acquire a new customer than to retain an old one.
So, how can PR pros discover who belongs in their audience—and therefore should be courted directly?
- Analyze demographic information
- Identify a psychographic profile
- Develop your branding
- Learn what media platforms your audience uses
- Audit your efforts to monitor success
To learn more about how each of these steps help you identify and cultivate your perfect audience, see the full infographic below.