What’s the best platform for your message?
Communicators are constantly looking for an edge to help them cut through the noise. They want to reach their audiences where those users already congregate. They want to be a part of a vibrant online community.
That means it’s essential to pick the right social media platform.
It’s also a bad idea to try to be on all the platforms at once. Social media is labor- and capital-intensive. It requires constant upkeep and careful planning.