What’s the best platform for your message?
Communicators are constantly looking for an edge to help them cut through the noise. They want to reach their audiences where those users already congregate. They want to be a part of a vibrant online community.
That means it’s essential to pick the right social media platform.
It’s also a bad idea to try to be on all the platforms at once. Social media is labor- and capital-intensive. It requires constant upkeep and careful planning.
So, to choose the platform that would best serve your campaign, you need to do your homework.
Key insights include:
- Facebook leads the pack with 2.4 billion users—but 88% of them are on mobile devices.
- Instagram has 95 million new posts a day, so your visuals have to stand out.
- On Snapchat, daily videos (10 billion) are more popular than daily snaps (3 billion).
To learn more about each of the social media platforms and their respective strengths, check out the full infographic.