The digital landscape is constantly changing, so it’s the marketers who are up to speed on the latest trends and best practices that stand the best chance of success.
As brand managers vie for the attention of distracted audiences, it’s important that ads and owned content occupy optimal positions to sway consumers making purchasing decisions.
Understanding where and how to spend your paid advertising dollars could also be helpful for those struggling to measure ROI.
So, how can marketers remain competitive in a crowded online ecosystem?
- More than half (52.2 percent) of online traffic was on mobile devices, and almost half (48 percent) of all mobile research begins on a search engine.
- Ranking highly on Google’s search results is important, as 75 percent of people don’t make it to the second page.
- Nearly half (45 percent) of people watch at least one hour of video on Facebook and YouTube every week.
- Segmented email campaigns can increase email open rates by nearly 15 percent.
Check out the full infographic for more ways to bolster your online efforts and increase engagement, leads and conversions.