Infographic: 7 tips for expanding your email list

Email is still one of the most effective tools communicators have, but new laws and bad habits mean marketers and communicators must always work to widen their audience. Here’s how.

Every healthy business is continually trying to widen its contact list.

Even if you don’t have a lot of customer turnover, every business has a customer life cycle, and a company that can’t bring in new audiences will go out of business. This is especially true for organizations that rely on email to reach subscribers.

So how can you get new users to opt in to your emails when everyone is getting hundreds of unwanted emails every day?

This infographic from Campaigner offers guidance to help your organization widen and deepen its list.

Top tips include:

  • Set expectations, and be transparent with subscribers.
  • Add calls to action to get signups through YouTube videos and other assets.
  • Include opt-in forms on high-traffic web pages.

To see all the ways you can build your list, read the full infographic.


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