PR pros might not want to think that customer service falls within their sphere—but taking care of consumers online is a huge part of protecting your reputation.
A poor customer experience can quickly blow up, and social media exacerbates the problem with algorithms that prioritize outrage. However, savvy communications can help create systems where social media disputes are minimized.
This infographic from Call Center Hosting shares eight tips for offering great customer service on your social media channels.
Key tips include:
- Be proactive.
- Empathize with customers.
- Maintain consistency.
For more tips, see the full infographic.