Influencer marketing is no longer the new kid on the block.
The popularity and success of this marketing tactic has grown tremendously over the past few years and shows no sign of slowing down.
Partnering with the right social media personality can help build brand awareness for your organization and boost your bottom line—but it takes careful planning and money.
It’s essential to identify your target audience and overall goals when developing a successful influencer campaign. Establishing these crucial pieces of the puzzle will help you decide the best influencer to target and which platforms you should invest in.