Infographic: A guide to Instagram’s IGTV

With all the hype about Instagram’s long-form video channel, PR pros of all stripes are looking to get their content on the platform. Consider these insights before uploading your video.

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Marketers and influencers alike are abuzz with the potential offered by Instagram’s long-form video platform, called IGTV.

The content channel promises to offer new access for brand managers to reach consumers and for social media stars to entertain diverse followings. New content types will enable creators to offer more in-depth pieces and cover a wider variety of topics.

So, where to begin?

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