What are the biggest challenges and opportunities communicators will face in 2020?
That’s the question PAN Communications hopes to answer with this infographic, which compiles top predictions from industry leaders about what is coming in the next 12 months.
The big takeaway? Content is still king, with 63% of participants citing content as a budget focus, upcoming challenge or essential skill set.
Here are some other top predictions:
- Less will be more. Focus on creating less content overall, and instead strive for greater impact with each individual piece.
- It is crucial to find novel, exciting ways to connect with customers to rise above the noise.
- Authenticity and transparency will be more important than ever.
To see all the insights from industry leaders Anne Handley, Jason Rose, Brian Fanzo and others, read the full infographic.