Marketing Infographic: Colors influence how you shop Learn what the color of a brand or logo says to a consumer. For instance, purple is used to soothe and calm. Do you believe it? By Michael SebastianMay 13, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.