Infographic: Colors influence how you shop

Learn what the color of a brand or logo says to a consumer. For instance, purple is used to soothe and calm. Do you believe it?

If you’re a fan, chances are you’re a budget-conscious shopper.

At least that’s what this infographic says. Pretty fascinating stuff. I’ll never look at colors the same way again—until I’m distracted by something red/orange. You’ll see what I mean in a moment.

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