Infographic: Do’s and don’ts for social media marketers

Reaching out through your preferred platforms comes with plenty of risks. Here are some missteps that can derail your efforts to convince and engage online audiences.

Every interaction with a customer poses a risk to your brand. With social media, that risk is compounded exponentially.

For any team looking to engage a social media audience, there are some basic rules of the road: Be polite; avoid politics; respond quickly; be human.

However, even the most experienced social media team can run afoul of the online mob.

This infographic offers some basic do’s and don’ts for communicators who want to engage on social media.

Important tips include:

  • Do set goals. Know what success looks like for your campaign, and measure your progress. If something isn’t working, experiment with another approach.
  • Don’t broadcast marketing drivel. Your audience gets enough of your marketing messages elsewhere. More sales pitches will just prompt them to tune out.
  • Do listen. Social media is a two-way street. Be prepared to field questions, concerns and criticism from your consumers.
  • Don’t be fake. Authenticity isn’t a buzzword. For communicators online, it’s a cardinal rule.

To learn more about what works and what irks on social media, consult the full infographic.

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