Infographic: Essential statistics for driving social media success

Keeping up with the latest advancements on Facebook, Instagram, Twitter and LinkedIn can leave marketers’ heads spinning. These insights can help create a successful strategy.

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Mental agility is a fantastic trait for brand managers.

The pace at which social media platforms are changing calls for continual adaptation from those who wish to excel. Knowing who is visiting the different channels, how often your audiences are checking each site and what content does best on the differing platforms are crucial to driving marketing success.

So, where and how should you be spending your advertising dollars on Facebook, Twitter, Instagram and LinkedIn?

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