PR pros have to be concerned about where their clients show up in Google search results.
If increasing an organization’s visibility and reach is your goal, that means improving your online search engine optimization (SEO).
This infographic from Leapfroggr shares essential elements for enhancing the SEO of your website.
Key tips include:
- Research keywords, your competitors and webmaster tools to improve your site.
- Check your site for performance, including mobile experience and page-loading speeds.
- Build links through guest blogging and social media efforts.
To learn all the ways you can improve your site’s SEO, read the full infographic.