Infographic: How businesses can use Instagram Stories

The social media platform’s version of the popular Snapchat feature has taken off in popularity. Here’s how brand managers can get in on the fun and drive more engagement.

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Ragan Insider Content

Savvy marketers and communicators know Instagram Stories are wildly popular.

Around 300 million users look at Instagram Stories every day—and with an average of 28 minutes spent per day, there’s a significant opportunity for brand managers to grab new audiences on the platform.

However, brands are not a social media user’s best friend. Your organization should approach social media in a different way—and the kinds of stories you tell must meet a higher standard.

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