Research shows that organizations often turn to women to lead in a crisis, but offer few tools to help them overcome adversity.
The phenomenon has been dubbed the “glass cliff,” describing businesswomen like Carly Fiorina at Hewlett-Packard or Mary Barra at GM. For PR pros, knowing how to work with leadership during a crisis is an essential function—and so PR pros should know about the pitfalls facing women who take over embattled organizations.
In recent years, some organizations are also turning to female leaders to resolve crises around gender equity and fallout from the #MeToo movement. How can PR pros help these new female leaders succeed?