Infographic: How mobile consumers use voice search

As AI assistants and search engines become more integral to users’ lives, PR pros and marketers should take voice search optimization more seriously. Consider these insights.

Just how important is voice search technology?

As virtual assistants and smart speakers gain popularity, it might be just as important to rank in voice search algorithms as it does to reach the top of the Google results page.

However, voice search hasn’t replaced time-tested SEO practices just yet. For now, the technology is being used only in selected scenarios.

This infographic from SE Ranking outlines how users are employing voice search and what businesses can do to ensure they appear in those searches.

Insights include:

  • About 52 percent of users report activating voice search while driving.
  • Forty-six percent of users research local businesses with voice search daily.
  • Twenty-eight percent of users called a business after finding it via voice search.

To learn how you can take advantage of the rise of voice search, read the full infographic.


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