Infographic: How much does social media cost?

More than $200,000, it seems for a comprehensive campaign. Do the benefits outweigh the cost?

With all the talk about social media, inquiring minds want to know how much a well-executed campaign will cost you.

About $210,600 in one year, according to this infographic from

Here’s how it broke down that number: also outlined the top benefits: customer engagement, direct customer communications, speed of feedback, and learning customer preferences.

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