How does the average executive use LinkedIn?
He or she logs on anywhere from a few times a week to daily, is a member of at least one group, and does not pay for a premium account.
According to the graphic, 42 percent of users update their profile regularly, and 37 percent frequently update their profile picture. However, 12 percent say they haven’t changed their picture since they joined the site.
Ninety percent of LinkedIn users think the professional network is useful, primarily because it helps them meet potential clients, is more professional than Facebook, and allows them to locate new hires they might not otherwise find.