Infographic: How to craft captivating data visualization copy

Infographics turn daunting metrics and statistics into understandable visual designs, but you mustn’t neglect the accompanying text. Take these measures to ensure your message is clear.

People love when compelling words are paired with powerful data.

Infographics are one of the most popular content types. They’re highly shareable, visually appealing and break down overwhelming data into easily digestible images.

Of course, the data you choose to display are crucial, but the copy you choose to supplement your data visualization can amplify your meaning and drive home the intended message.

What are some of the key things to think about when penning the narratives that will pair with your infographic?

Mary Walton created an infographic using Visme outlining the steps to take when drafting that text that will enrich your data visualization.

They include:

  • Write a crisp headline that explains what the reader will learn from the infographic.
  • Write an excellent, but concise introduction.
  • Make sure your copy is supplemental and only explains the graphics.

Check out the full infographic below for all the essential ways to craft copy that will power your infographics.


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