Infographic: How to create audience personas

PR pros haven’t become quite as sophisticated as their marketing counterparts in mapping out user journeys and identifying target audience members. Here are the essentials.

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For a communicator, it’s important to be able to show the effect of your work, and that means creating a customer journey with a specific action at the end.

The point of communication is to drive to an outcome, whether that is buying a product or engaging with content, downloading a white paper, adopting a tool or some other action. This end result can be managed by sending your target audience along a journey with touchpoints so you can guide them to a final action.

To know how to coax along your target audience members, you have to thoroughly understand their mindsets, and that means building audience personas.

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