Infographic: How to focus your content strategy

Your content efforts won’t yield fruit if you aren’t in tune with audience’s needs—or if nobody sees it. These insights can help you create an effective content plan.

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Creating content without a plan does you little good.

Continually churning out videos and social media posts that receive limited engagement and offer minimal value to your audience will only lead to your content getting lost in the crowded digital landscape.

Instead, identify audiences’ pain points, tailor content to address their concerns and make sure you’re sharing content on appropriate channels.

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