Infographic: How to give and receive criticism

To improve your campaigns, your efforts must be measured, and team members must be held to account. Here is how to solicit and offer critical feedback without alienating your team.

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Honest feedback is essential for a PR team.

To ensure your messaging is hitting home with its intended audience—and to avoid potential costly missteps—your team must be able to take criticism.

Writers must be willing to rework ill-advised phrases. Videographers must sometimes cut beloved clips. Leaders must be willing to change tactics.

However, your criticism might fall on deaf ears if it isn’t delivered gently.

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