Infographic: How to juice your YouTube performance

Which metrics will get your videos more traffic on the biggest online video platform? This infographic can help you pursue the engagement that matters.

Should you be looking for subscribers or shares—not to mention “likes” and views—when posting on YouTube?

Like most online media platforms, YouTube has yielded few hints about its algorithms that determine what sorts of videos get more reach, and which are destined to go nowhere.

YouTube has changed its schemes for monetizing YouTube channels, placing an emphasis on subscribers and hours watched. However, that emphasis doesn’t necessarily translate to the algorithm that determines a video’s organic reach.

This infographic from Red Website Design breaks down the percentages of each metric that determines the fate of your video offerings, ranking them from highest to lowest.

They place in the top five:

  • Views
  • Likes
  • Shares
  • Comments
  • Subscriptions driven

See the full infographic to learn how these different engagements affect your video’s reach and how you can optimize your content to boost your performance—and maybe go viral.


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