Infographic: How to measure social media success

Proving the impact of your online campaigns is essential for earning bigger budgets—and leaders’ approval. These four steps can help you plan out your strategy.

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Ragan Insider Content

Social media is a major player for online communicators.

Proving its power, however, continues to baffle many in the marketing world.

To tie your online efforts to your organization’s profits and measure your return on investment, it’s essential to have a game plan in place.

What do I want to achieve with my digital endeavors? Which metrics are the most important—and which ones can be ditched?

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