It’s not enough to produce great content; you must create the right resources.
To achieve content marketing success, you must first identify who it is you should be targeting. Use data to see who is interacting with your content and develop material that is relevant and beneficial to those customers.
Not only will this increase the likelihood of converting leads into sales, it can also help you retain customers and create brand loyalists.
An infographic from Vennli describes the essential steps for creating a customer-centric marketing strategy that can help boost conversions and sales.