How does Apple stay so dominant in a heavily saturated industry?
Even with the large price tag that accompanies its products, the tech giant somehow continues to have consumers queuing up at its doors every time it releases one of its new products.
Its success is not an accident. There is careful research, planning and execution involved in every facet of its campaigns.
What are the tactics that make Apple a perennial marketing winner?
- Identify your audience and speak to them in ways they understand.
- Keep consumers guessing and excited in the build up to your next product launch.
- Forge an emotional connection between consumers and your products.
For more ways your marketing campaigns can mirror Apple’s success, check out the full infographic below.