Infographic: How to use LinkedIn to increase conversions

Finding and engaging with relevant audiences on the platform and delivering quality content can benefit your organization’s bottom line. This guide offers insight.

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LinkedIn, apart from being a popular social networking site, is also a great content marketing channel.

Many think of the platform only as a digital destination to connect with industry peers and search for jobs—and it is a great place to do so—but finding relevant leads and sharing valuable content on the site can lead to increased conversions.

Providing useful insight in a variety of formats on the platform can help position you or your organization as an industry leader and foster valuable connections that can turn readers into customers.

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