Infographic: How to use Snapchat to reach new audiences in 2019

Your organization can’t invest in every social media platform. However, depending on your target audience, Snapchat might be a perfect fit.

Snapchat might be worth a significant investment for many brand managers.

The app still has a highly engaged—and youthful—user base, and many users report interacting regularly with brands on the platform. Some 55 percent of users follow at least one brand on the app, and 57 percent of content on the platform is branded.

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