LinkedIn has become the first stop for employers and potential customers to get a sense of who you are—and what you offer.
LinkedIn focuses on building users’ professional networks, but the social platform has become an important sales lead generator for B2B marketers and professional services entrepreneurs.
According to the Hootsuite blog, LinkedIn has more than 467 million users, and 94 percent of B2B marketers use LinkedIn to distribute content. So, how can businesses make the most of this digital presence to help their business shine—and sell more stuff?
This infographic published by Quicksprout offers tips for industry pros to develop their LinkedIn profiles to drive engagement and sales.
Some steps it recommends:
- Personalizing your page’s URL
- Linking to your organization’s website or blog
- Getting endorsements for your skills
How do you use your LinkedIn profile, PR Daily readers? See the full infographic to learn the many ways to make your digital business card work for you: