Infographic: Instagram stats to inform your 2020 strategy

How much of your investment should the photo-sharing site get in the coming year? Here are some stats that reveal the platform’s strengths and weaknesses.

How many people use Instagram in 2020?

According to a new infographic from Hootsuite, the number hovers around 1 billion users each month. Those users also seem to be pretty active, with over half of them checking the platform every day.

So, is Instagram the best place for you to reach your audience this year?

The infographic offers plenty of stats to help you make your decision. 

They include:

  • Some 200 million Instagram users will visit at least one business profile daily.
  • Instagram’s potential advertising reach is 849.3 million users.
  • One-third of the most-viewed “stories” are from businesses.

To learn more about how Instagram might be a fit for your organization, read the full infographic.


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