Infographic: Press releases shared more on Facebook
But Twitter drives more traffic to them.
A new study from PRNewswire and CrowdFactory shows that among all shares of press releases, 48 percent came from Facebook, compared to 37 percent on Twitter and 15 percent on LinkedIn.
Twitter, meanwhile, holds a slight edge in generating traffic to the press release. The average number of press release views resulting from a share were 2.2 views on Twitter, 2 views on LinkedIn, and 1.7 views on Facebook.
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