Infographic: ROI seen as top objective for corporate social strategists

Creatively showcasing a return on investment might be the difference between sustaining a career in social media and looking for a new one.

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To grow as the big (and preferably odorless) cheese of the social media world, on the other hand, one can’t afford to stand still as time passes.

To be an innovative social strategist, you have to choose a more proactive approach or else settle in at that “social media help desk,” where the air reeks of stale Chili-Cheese Fritos and failure.

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