Are mobile devices changing the nature of video content?
According to the latest data, 57 percent of video plays worldwide are shown on mobile devices. That means, your video might do better if it is shot with a vertical aspect ratio.
TV screens and computer monitors originally set the optimal ratio at 16:9 (horizontal)—now that’s all changing.
Key findings include:
- Smartphone users hold their phones vertically 94 percent of the time.
- Vertical videos see a 90 percent higher completion rate.
- Fewer than 30 percent of users will turn their phones sideways to watch an ad.
To see whether creating vertical videos is a good move for your organization, read the full infographic below.