Infographic: Social media etiquette for brand managers

Some online behaviors are more likely than others to turn your audience against you. This graphic shares important faux pas to avoid.

Your social media audience is carefully watching your every move.

They expect their favorite brands to be thoughtful, even inspiring on their social media channels. Even when you’re bombarded with unfair complaints or disinformation, how you respond can turn your fans against you.

The team at Influence & Co. put together a list of social media users’ least-favorite behaviors. 

Topping the list are:

  • Bullying in the comments
  • Posting discriminatory content
  • Sharing fake or disingenuous content

To see the full list of behaviors that will shrink your social media following, read the full infographic.


One Response to “Infographic: Social media etiquette for brand managers”

    Ronald N. Levy says:

    It’s not just what you say and how well that determines your impact but also what readers know about who you are. If an “about the author” paragraph says three or four things about you one of which is that you’re a donor to the famed Lymphoma Research Foundation, and you’re backing a study there that may protect our lives, that reality adds to your credibility and impact.

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