Infographic: Social media marketing insights for the holidays

The holidays are fast approaching. Here’s how to use social media to boost sales into the new year.

By Ted Kitterman
@tedkitkat
Dec. 10, 2018

Social media is an important channel for marketers looking to make a holiday splash.

As consumers begin their holiday shopping for gifts and bargains, they are more and more likely to be influenced by social media posts. A well-placed call to action on Instagram or Facebook, or a LinkedIn campaign, might make the difference between a happy new year and a lackluster holiday season.

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This infographic from Animoto details how marketers should approach social media efforts for the holidays.

Insights include:

Seventy-nine percent of marketers say they will run a holiday ad on social media this year.
Of the marketers who ran a holiday ad last year on social channels, 88 percent say it was effective.
Some 56 percent say a holiday social media video campaign influenced a purchasing decision.

To learn how a social media campaign could help your holiday sales figures, consider the full infographic below.