Infographic: Social media rules for managing a crisis

How your brand presents itself on social media has only grown in importance during this global pandemic and lockdown. Here are some tips for a winning strategy during COVID-19.

PR or Social Media Crisis InfographicHow are you changing your social media strategy during this crisis?

Social media channels are crucial tools for modern communicators and while your instinct might be to pull back on you social media activity, offering relevant and comforting messages to your audience right now could be extremely valuable for your organization in the long run.

This infographic from Meltwater shares 10 rules for managing your social media strategy through this crisis.

Tips include:

  • Create social media alerts.
  • Form a crisis response team.
  • Acknowledge missteps and respond to comments online.

Read the full list of tips by looking over the full infographic.


2 Responses to “Infographic: Social media rules for managing a crisis”

    Ronald N. Levy says:

    A PR crisis commonly begins when activists accuse that a company should do something different to promote a public benefit like safety, a cleaner environment or more fairness. DON’T make the mistake, which your CEO may at first want, of arguing that this would be “unfair to the company.” Most people understandably don’t CARE about fairness to the company.

    Just as it’s normal for children to want ice cream and for financial executives to want more earnings, it’s normal for the public to want more benefits that activists promise. But one good way to turn the public against a seemingly beneficial “wonderful idea” proposed by activists is to show how the idea would be BAD for the public.

    Activists repeatedly tell how an idea would benefit the public but not the cost—how the idea could mean higher consumer costs, fewer jobs, reduced safety or some other detriment people hate.


    More education can pay off not only for high school graduates thinking about college but also for corporate executives from non-PR departments who think about how to protect the company against activists and crises. Just as universities are great for academic PR education that’s theoretical, PR Daily courses are great for “real world” PR education on the practical–what works, what often doesn’t and common PR blunders to avoid.

    When media or congressional rumblings hint that a PR crisis may be coming, the company may be vastly safer if execs from Law, Accounting, Engineering, Human Resources, Security and other departments have had the benefit of at lest one or two PR Daily courses before a major meeting on how to head off crises as savvy PR can often do when management executives are on the same page.


    Look closely at the websites of top PR firms, print out in a booklet for management those websites that may be best for what you may need, delete consideration of any that would have a conflict of interest in guiding your top people, and ask management whether now—before the next major crisis begins—might be a good time to interview firms that could be superb at bringing the threat of a PR crisis to an end.

    A “capabilities” presentation from six top firms can be done in a day showing not only what the firms’ abilities are but adding perhaps to management’s ability to make a good choice when trouble comes or even well before that.

    Ronald N. Levy says:

    The above comment should start out:


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