Infographic: Social media stats to inform your next move

How are you investing in online networks for the rest of 2019? Here are some helpful tidbits to guide your next campaign.

Which online platforms are most likely to help your organization raise awareness and reach new customers?

Social media is an ever more important tool for PR pros and marketers. However, as many platforms change their algorithms, adopt pay-to-play practices and search for better relationships with their user bases, marketers must constantly adapt.

What platforms continue to see the most users and engagement?

This infographic from Status Brew compiles the latest user data, highlighting platforms that enjoy consistently favorable results.

Key insights include:

  • On average, a person spends 135 minutes on social media a day.
  • Facebook still leads the pack with 2.27 billion users worldwide.
  • Some 85 percent of small-business owners on Twitter say the platform is essential for customer service.

To learn more about how social media can deliver your message to a diverse audience, read the full infographic.

COMMENT

2 Responses to “Infographic: Social media stats to inform your next move”

    Anna Bennett says:

    Great infographic. There’s actually 291 million users on Pinterest. Not a big number but the key takeway is not its numbers but why people flock to Pinterest to begin with compared to other socials. Pinterest users having a buying mindset. There’s commercial intent.

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