Which online platforms are most likely to help your organization raise awareness and reach new customers?
Social media is an ever more important tool for PR pros and marketers. However, as many platforms change their algorithms, adopt pay-to-play practices and search for better relationships with their user bases, marketers must constantly adapt.
What platforms continue to see the most users and engagement?
Key insights include:
- On average, a person spends 135 minutes on social media a day.
- Facebook still leads the pack with 2.27 billion users worldwide.
- Some 85 percent of small-business owners on Twitter say the platform is essential for customer service.
To learn more about how social media can deliver your message to a diverse audience, read the full infographic.