Infographic: The average Facebook fan costs $1.07

It may exceed the McDonald’s Dollar Menu, but for almost two-thirds of businesses the social network’s marketing power is certainly worth it.

Ragan Insider Premium Content
Ragan Insider Content

They’re pretty inexpensive. You could have one for less than the price of a cup of coffee Redbox DVD, according to a study by Webtrends. The study found that the average cost of obtaining one fan is $1.07.

Obviously, that seems like quite a deal to PR Daily—and we’re not the only ones.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.