Infographic: The building blocks of a successful Instagram presence

The platform offers plenty of opportunities for organizations to engage its millions of users, but it takes careful planning. This guide can help you create a powerful digital profile.

The way audiences perceive your organization on Instagram matters.

The photo-sharing platform boasts the most monthly visits from teenagers and is their online channel of choice for brand engagement and purchases.

Simply posting stunning visuals won’t help you embrace the platform’s full potential, though.

Brand managers must be strategic in creating a robust Instagram presence that is engaging and beneficial—and it must highlight some of the pizzazz that makes your organization unique.

Fundera shares the tactics and best practices that make up the nucleus of a successful Instagram presence in this infographic.

Takeaways include:

  • Craft your bio to give readers a good sense of what your organization does.
  • Taylor your content efforts to reflect what is working based on clearly defined KPIs.
  • Create an aesthetically pleasing feed.
  • Provide ample promotional giveaways to build your audience.

For more ways to develop a winning Instagram presence, check out the full infographic below.


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