The way audiences perceive your organization on Instagram matters.
Simply posting stunning visuals won’t help you embrace the platform’s full potential, though.
Brand managers must be strategic in creating a robust Instagram presence that is engaging and beneficial—and it must highlight some of the pizzazz that makes your organization unique.
- Craft your bio to give readers a good sense of what your organization does.
- Taylor your content efforts to reflect what is working based on clearly defined KPIs.
- Create an aesthetically pleasing feed.
- Provide ample promotional giveaways to build your audience.
For more ways to develop a winning Instagram presence, check out the full infographic below.