Infographic: The creative process in comic book form

Read as our hero Gray Matter hunts down the big idea—KA-BLAM!

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Big ideas don’t take shape out of thin air, and the creative process itself can be so difficult to explain that it becomes a battle of good vs. evil.

Appropriately enough, this copywriter and blogger drew upon a comic book to explain her imagination strategy. So, how does our hero Gray Matter rally to defend his inner campaign catalyst? Here you go:

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