Infographic: The do’s and don’ts of social media automation

Though the practice can lead to a more efficient online presence, there are some things brand managers must be careful to avoid. Consider these insights.

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Ragan Insider Content

Typically, anything that improves efficiency is welcomed in our jobs.

However, when it comes to automating your digital responses, things tend to go wrong when you try to do too much or reply to every online comment.

For example, an unfit automatic response to a consumer comment spotlights the inauthenticity of your response and can cause the online conversation to spiral out of control.

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