Infographic: The growing power of influencer marketing

As users look for ways to verify online claims, internet celebrities have become increasingly powerful for communicators looking to convince and persuade. Consider these statistics.

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Ragan Insider Content

Influencer marketing is ascendant, with a 1,500% increase in use of the search term on Google in the last three years.

What’s the pull for so many marketers and communicators? Maybe it’s that the tactic offers 11% higher ROI than traditional forms of marketing.

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