Infographic: The science behind social media addiction

Whether you use online platforms to keep in touch with family members or conduct business, your brain responds the same way. Communicators, here are insights about the effects.

Social media is a powerful force in modern society.

Internet users spend an average of 135 minutes a day on social media, and many report being addicted to their platform of choice. Though PR pros might look to capitalize on social media’s popularity, they should also take care to protect their audience members’ mental health.

This new infographic from Digital Information World breaks down how social media can become addictive.

Some stats include:

  • Tweeting can be more addictive for some people than cigarettes or alcohol.
  • Sixty-eight percent say they share on social media to inform others about their true selves.
  • Fifty percent of people report that social media makes their lives worse.

How can PR pros and marketers use this data to promote online health and a better relationship between social networks and their users? The infographic has some suggestions for how users can overcome social media addiction.

It includes:

  • Limit your use.
  • Unfollow your “guilty pleasures.”
  • Take a social media detox.

To learn more about the science behind social media addiction and how to help your audience lead healthier lives, read the full infographic below.


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