Infographic: The science behind social media addiction

Whether you use online platforms to keep in touch with family members or conduct business, your brain responds the same way. Communicators, here are insights about the effects.

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Social media is a powerful force in modern society.

Internet users spend an average of 135 minutes a day on social media, and many report being addicted to their platform of choice. Though PR pros might look to capitalize on social media’s popularity, they should also take care to protect their audience members’ mental health.

This new infographic from Digital Information World breaks down how social media can become addictive.

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