Infographic: Tips for reaching your target audience on Facebook

The social media juggernaut offers incredible opportunities for reaching targeted audiences, but you must be strategic. Here’s how to ensure your ads are seen by the right people.

It’s important that you get your Facebook ads in front of the right eyeballs.

In order to have a successful Facebook marketing campaign, it’s essential that you understand whom you should be targeting and what their interests are. This allows for higher-quality impressions which have a better potential of converting into sales.

The platform allows brand managers to be detailed in the specific filters they’d like to apply, and the more focused your targeting is, the more engagement you’re likely to earn.

This infographic from Digital Shift offers a three-step process for ensuring you’re reaching audiences that are most likely to be interested in your product or service.

Insights include:

  • Always start by identifying which audiences you’ll be targeting.
  • Apply target filters, such as location and demographics.
  • Apply more detailed, specified filters to target more specific audiences.

For more ways to improve your Facebook ads targeting and reach more relevant audiences, check out the full infographic.


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