It’s important that you get your Facebook ads in front of the right eyeballs.
In order to have a successful Facebook marketing campaign, it’s essential that you understand whom you should be targeting and what their interests are. This allows for higher-quality impressions which have a better potential of converting into sales.
The platform allows brand managers to be detailed in the specific filters they’d like to apply, and the more focused your targeting is, the more engagement you’re likely to earn.
- Always start by identifying which audiences you’ll be targeting.
- Apply target filters, such as location and demographics.
- Apply more detailed, specified filters to target more specific audiences.
For more ways to improve your Facebook ads targeting and reach more relevant audiences, check out the full infographic.