Video is rapidly becoming the entrée of choice for content consumption.
With an increased demand for visual content, video is flooding the content landscape. Social media news feeds in particular are dominated by dynamic video stories.
Not all social media platforms love the same style of videos, though. Simply shooting one video and plastering it on all your social media pages will prove unsuccessful in terms of audience engagement. Formatting and length should be considered when posting a video to different platforms.
So, what is a brand manager to do when looking to stand out?