LinkedIn offers marketers much more than networking opportunities.
Among its many features, the social media platform is a hub for communicators to publish and share content, generate quality leads for campaigns and create or join groups of like-minded professionals to further educate themselves on industry advancements.
To get a pulse on why marketers use LinkedIn, it posted a survey asking respondents about their goals and what they’d like to learn more about in the coming year.
This infographic illustrates their responses and gives insight into industry challenges and aspirations.
- The largest priority for marketers (59 percent) in 2018 is to build brand awareness.
- The LinkedIn product that marketers struggle most with (40 percent) is “Company Pages.”
- How-to-guides are the content type most marketing professionals (70 percent) would like to see more of on the platform.
To discover more insights into what marketers hope to achieve on LinkedIn, check out the full infographic below.