Infographic: What PR pros should know about typography and color
The typography on a website says a lot about that organization’s professionalism and implied intentions. Follow these rules of basic design to ensure you don’t send the wrong message.
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There’s more to good web design than avoiding Comic Sans.
The typography you choose, as well as the color and other concerns, will convey a lot about your brand. For different cultures, color and style can have a wide range of implications.
For brand managers and PR pros it is essential to know your audience—and know the typography and palette that will grab them.
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